Trending Topics on Buzzsumo
A trending topic is simply a topic that experiences a marked surge in interest on one or more online social networking platforms for a short period of time. Interest in the trending topics on a number of platforms tends to change every day, but the range of topics within the larger “trending topics” category tends to be much wider. Ecommerce businesses, looking to capitalize on the hottest trends, can quickly check social network trends to see what is holding consumer attention and gauge what their business would best benefit from.
As online video content becomes increasingly popular, companies looking to get their products in front of customers are going to have a much greater need to know which topics are currently garnering the most attention. As such, brands must become very active participants on all social networks. Brands looking to get into the conversation should be aware of any upcoming product or service that may have the potential to generate interest. Taking the time to participate actively on these platforms can be the first step to gaining real ground in the trending topics category.
Many businesses view video content as a great way to attract new customers and drive up sales. Videos have been seen as the ideal method for engaging potential customers because they are easily digestible, visually appealing and allow users to take their mind off other things while they are reading through text copy. While there are many brands that have successfully marketed their products and services by using video content, it is important for those same brands to understand how to participate constructively in the trending topics area so that they do not miss out on any opportunities to attract new followers. Here are a few tips that can be used by businesses as they begin to participate more actively in the discussion on many of these popular social networks:
Know your audience. The reason it is important for brands to know their audience is because it allows them to better choose the type of content that will appeal to them. For instance, one of the most popular forms of trending content tends to focus on a particular topic or market segment. If you are marketing shoes it will be best for you to make sure that you create posts that are specifically aimed at the younger generation or at those who wear high fashion brands. In addition, you will find that if you are more visible online, you will likely get a lot more attention from users and other brands looking to capitalize on trends. Brand reputation is a huge asset and can help you achieve trending goals.
Get involved. Although brands must understand how to participate constructively in the discussion on these trends in order to make the most of this opportunity, they also need to make sure that they stay active participants in the discussion on these topics so that they can find valuable information, market their products or services and build brand recognition. By participating constructively in conversations on these topics, brands will be able to develop strong relationships with users and other business leaders online.
It is important to remember, however, that when you participate actively in these discussions, you should never put your own personal interests above those of others. You will also need to make sure that your efforts to participate and contribute to the conversation do not come across as being manipulative or promotional. Your goal should be to contribute to the positive image of the brand and to ensure that the trends that you are driving are ones that will help to grow the business rather than hurt it. If the other party involved in the discussion agrees, then it is often possible to include your own ideas or opinions.