What are trending topics in ecommerce? Trending topics in an online business are those topics that are most actively being discussed by Internet users. Definition: A trending subject is a topic that experiences an extraordinary surge in worldwide popularity on one or many social networking sites for a period of time. Trending subjects, therefore, are those topics which are receiving the most discussion from Internet users.
The rise of Twitter and Facebook as great platforms for discussing topics of daily interest to many Internet users has made trending content much more active. More discussion means a higher chance of greater market penetration. This is true even for the traditionally “safe” topics like weather or technology. With so many people participating in conversations on Twitter and Facebook, companies that offer products and services that cater to specific markets can take advantage of this trend and tap into a large customer base.
But what does “trending” mean? Trending topics are generally those topics that receive the most interest from Internet users. The word “trending” itself actually stems from the process by which these topics are chosen. When looking at the long term perspective of Internet usage trends, it becomes apparent that more interest tends to be generated by more authoritative sources. For instance, newsworthy events that occur in the field of technology or that deal with cutting-edge hardware are more likely to be picked up by Internet users in the short term. While there may be some resistance to change for brands that have decades of tradition to protect them, over time more Internet users will become accustomed to brands coming into their own with the passage of time.
As an example of this trend, it was recently announced that major brands such as Twitter and Google Now have entered into partnerships with mobile messaging app Instinct, allowing users to tweet using the hash tag #instinct. However, these moves are not isolated. Similar trends have been seen in the realm of search engine optimization (SEO), specifically in terms of the rise of branded “trending topics.” In recent years Google has made a point of highlighting popular keywords and phrases on its search results pages, as well as publishing an algorithm that prioritizes long tail keywords above the more mainstream ones. In fact, when Google released its v5 search engine it had sparked off a flurry of articles across the Internet highlighting the need for SEO firms to think harder about what keywords and key phrases would rank best with the new algorithm.
What does this mean for SEO and social media users? Well the main benefit for businesses in taking advantage of trending topics to gain leverage is that they are far more likely to be picked up by established websites and blogs that already have a following. By associating themselves with popular social and business venues, they are in effect turning their brand into an Internet litmus test, a process that can give a company an edge over competitors by giving them an advantage in a process where trends almost invariably favor the well-established. However, SEO and social media users must also be careful about picking up on trends within these venues – after all, just because a given topic has been trending for two months doesn’t necessarily mean that the brand or product being marketed is actually popular.
The most important thing for businesses to remember is that there are no golden rules for spotting trending topics. SEO is all about finding good content and getting your brand out there, so it makes sense for business owners to adopt a range of strategies to stay on top of the latest trends. But always remember that it pays to be vigilant – even if you’re not actively searching for trends, it never hurts to monitor your company’s presence online for any signs that you might be slipping behind your competitors. Keeping up to date and aware of changes in SEO and social media is the best way to ensure that your company is constantly ahead of the game.