How to Identify Trending Topics for Your eCommerce Business
Getting a handle on the latest trends in your product category can be a daunting task, but fortunately, there are some easy ways to find out what is hot. These trends can help you prepare marketing content, and even generate sales.
One of the best places to start is social media. Using platforms like Twitter, Instagram, Pinterest, and TikTok, you can easily monitor popular hashtags, keywords, and topics. In addition, you can reach out to influencers, and target high-intent buyers to get your products in front of them.
Another great way to stay on top of the latest trending products is to join niche communities on social media. For example, if you’re interested in selling hair removal, you can join the Hair Removal Community on Twitter. This group will keep you up-to-date with current events and provide you with relevant discussions on the topic. Having a community of followers will also make it easier to find people who are interested in your product.
Similarly, if you’re interested in selling a reusable water bottle, you can use sites that track keyword phrases used in articles. Google Trends will let you know how much search volume is currently being devoted to a certain product. There are several different types of reusable water bottles, and they can be sold on a variety of different platforms.
Another good place to research trending topics is on YouTube. The platform breaks down trending content into four categories: home improvement, fashion, music, and sports. While the accuracy of the content isn’t always guaranteed, it can give you an idea of what’s popular in your industry and what to focus on.
One of the newest ways to identify trends is to check out Buzzsumo. It’s a web tool that can show you what’s viral, which players are in the market, and the best products and video content. You can pay for the features to access more data or opt for free features if you just want to browse.
You can also find trending topics on eCommerce marketplaces. Many marketplaces, such as Amazon and Etsy, have special pages dedicated to newly-launched or best-selling items. Choosing to focus on these products can help you determine what to sell, and can bring in tens of thousands of dollars in sales.
Some of the most popular products around the world are clothing, accessories, and men’s and women’s outfits. If you’re interested in expanding your line of products, you can take advantage of these trends to create more appealing product photos and increase sales.
For ecommerce stores, the best trending niche is home improvement. Products such as sweeping machines, rooftop tents, and kitchen appliances are popular among both consumers and business owners. Home goods and home improvement retailers can build their brands around these products, and sell them in both general and specialty stores.
If you’re interested in building a brand around home goods, you can partner with a micro-influencer or a social media blogger. Influencers can spread the word about your product and tag your business in their posts. Similarly, you can promote your product through a series of TikTok ads or Facebook and Instagram ads.