Why Trending Topics Are Important for Brands
What does a trending topic typically look like? Trending topics tend to come in the form of hashtags, a string of numbers that identifies a particular topic. They can also be just simple keywords which have long been used on various social media channels. Some sites have special links or pages devoted to tracking trends, while other results show up near or in search results.
To get an idea of what a trending search term looks like, simply perform a search for your main topic on any of the major engines and look at the resulting Trends section. You’ll see whether recent changes have been made to the topic. If you’re just looking at changes within individual keywords, you should see a few options. For example, if your search term was “cupcakes”, you might see a lot of different options such as “hot cupcakes” or “simmer cupcakes”. Some searches will even show a list of trends for a particular day or week.
Brands, in addition to their own products are quickly gaining popularity in trending topics. Hotels, airlines and celebrities all appear in trending discussions thanks to their association with a new product release, event, movie or speech. A popular brand name could be making a major debut while another smaller brand, perhaps inspired by a product launch, is coming out with a new product or offering. This is a great way to keep your brand name in front of the eyes of your target audience. It’s a great way to stay on top of what your competitors are doing as well.
What you see in trending searches aren’t always entirely true, though. A brand could rise to the top of a trending search term and then see a decline in sales after it fades. If you want to use trending searches to your advantage, you should be aware that these trends may not always be accurate. Many large businesses use trending searches to get a feel for what their customers are searching for before they launch a full advertising campaign. This allows them to create ads that will resonate with their target audience.
It’s also important to remember that no trending topic or trending news will gain you instant popularity. It takes time and hard work to gain enough followers to get your page on the first page of trending topics. However, once you start seeing momentum, it’s possible to build a large following and drive more traffic to your site. It’s also a good idea to make use of trending topics to your advantage by linking to them within your SEO or social media content. If you can make your site helpful and relevant to the trending topics, people will want to follow you as well.
It’s important to keep in mind, though, that even when using trending topics to your advantage, a brand must first be popular enough to warrant being on a trending topics list. Search engines take into account how many times a keyword is searched throughout Google, and each listing is decided based on its overall popularity. In order to get your brand seen on the first page of search results, it’s necessary to be visible to searchers. With this in mind, it’s smart for smaller businesses to invest in trending tags, which can make it easier to reach a broader audience. As an added bonus, trending topics make it much easier to target your advertising towards your ideal users.