Trending is when a topic, hashtag, or keyword becomes popular on a social media platform and receives more visibility and engagement than usual. This occurs because of algorithms that track activity on Twitter, TikTok, and Instagram (and other platforms) analyzing likes, comments, searches, and shares to determine what is getting the most attention. The most popular topics and content are then displayed on the platforms’ “Trending” page or in their search and Explore areas.

Trends can vary in popularity for different periods of time, and are often influenced by the current events going on in the world. In terms of business, trends can help drive traffic to your site, as more people are likely to be interested in what’s popular at any given moment. It can also boost brand awareness and lead to a significant increase in followers.

However, it’s important to note that just because something is trending does not mean that your business or product will automatically be a hit with all of its new followers. It’s still important to focus on building your audience with relevant and quality content.

How does YouTube determine what’s trending?

YouTube’s algorithm takes a look at many factors, including how often the keywords are searched, whether they’re being used in other videos, and their overall popularity. View counts and other metrics such as likes, views, and engagement are also taken into account. Generally, videos with high engagement are more likely to be featured in the Trending section.

A trending video can be a great opportunity to showcase your products or services to a wide audience. It can also be a way to promote an upcoming event or campaign. Just be sure to only use relevant hashtags and to avoid combining trending keywords with unrelated content. Doing so could result in your account being temporarily suspended.

You can find out what’s trending by visiting a platform’s Trending page or search and Explore area, which usually displays topics that have been tagged with certain keywords or are being mentioned by users you follow. A platform will display the most popular topics by default, but you can select the countries or categories that you’re interested in to see more specific trends.

If you’re a content creator, you can track trends in the Search & Explore area of the platform. It’s a helpful tool for identifying what topics are currently popular with your target audience so that you can create engaging and relevant content.

If you’re able to predict what topics are going to be trendy, you can optimize your strategy in advance. This is especially true for recurring trends such as #motivationmonday or #transformationtuesday, as well as seasonal trends such as holiday hashtags. Using the right tools can give you an at-a-glance look at what’s trending on Twitter, so that you can plan your tweets accordingly.