Trending is a feature on social media platforms that shows topics that are popular, interesting or catching people’s attention at the moment. It’s a way to show what topics are getting talked about and is often used as a tool for marketing and brand awareness.

In the past, some of the most talked-about trends were memes that would resurface from time to time, such as “fail” or “bromance.” In the current age, trends are more likely to be related to real-world events, celebrities, politics and other issues.

While it’s possible to create a viral video that goes on to become a trend, it’s becoming much harder due to content filtering by the major platforms. This is especially true for creators who produce controversial content, which is why some of them are leaving the platform.

Trends are determined by algorithms and there is no human oversight of the Trending section, at least not for individual videos. While some YouTube creators, such as Felix Kjellberg, have been able to manipulate the Trending tab in the past, there is no guarantee that their videos will be deemed worthy of being featured in the trending section.

YouTube CEO Susan Wojcicki has admitted that the company is unable to guarantee that all trending videos will be safe for children, but she also says they are working on improving the safety of the trending section.

The company is also looking into letting viewers choose which trending videos they want to see. This will make it easier to avoid certain videos if they’re not interested in them.

There are also ways to manipulate trends by creating a hashtag that you want to see rise in popularity and then encouraging your followers to use it. The hashtag will then appear on the top trending list on Twitter and other platforms. The benefit of doing this is that it can get your message in front of a large group of people who might not otherwise have seen it.

You can also check out trending topics using a third-party service, such as Google Trends. This service analyses the number of searches for a topic over a given period of time to determine if it is currently gaining interest. It also allows you to select a geographic area to narrow down your results.

Some trends recur, such as the annual release of new iPhones. If your business is in the tech industry, you can plan for this and ensure that you’re releasing new content around the same time to capitalize on this momentum.

It’s important to research trends and understand how they work before trying to jump on them. Some trends may be inappropriate for your business, such as those that promote violence or sexual content. In these cases, it’s best to steer clear of them and focus on promoting positive messages instead. Keeping up with the latest trends can help you stay on top of what’s going on in the world and keep your customers informed.