If you’re a social media user, you might have come across the term “trending.” A trend is a topic that’s popular amongst users on a certain platform at a given moment. These topics are highlighted by the platform to encourage engagement and discussion. Twitter and Facebook both have a “trending” section that displays popular keywords, hashtags or topics. The trends are determined by an algorithm that analyzes activity on the site. It takes into account things like who’s using a certain word or topic, how often they’re used, and the people who are talking about it.
The trending topics are displayed in real-time and are a great way to see what people are interested in on the platform at a given moment. They can be found on Twitter and Facebook, as well as other platforms such as Instagram and TikTok. The algorithms behind these trends are constantly changing, based on the data that they collect and what they consider to be relevant topics. The algorithms also take into account a person’s location, who they follow and what kind of content they like. This allows them to tailor the trends that show up in a person’s timeline. A person can change their location on Twitter to see what the trends are for a different area.
Trending can be useful for businesses to understand what people are interested in at any given moment, and how to create marketing campaigns that appeal to those interests. It can also be useful for journalists who use the tool to find story ideas or illustrate a general level of interest in a topic. For example, if the upcoming season of a popular TV show is trending, this may indicate that people are eager to see it when it’s released.
Some trends are predictable, such as weekly recurring hashtags like #motivationmonday and #transformationtuesday. Others are more seasonal, or based on events such as holidays. Trending can also help a business predict what sort of content their audience is going to talk about, and when it’s best to release new content to capitalize on that.
However, there are some risks with the trending feature. For instance, if an individual or brand is listed as a trending topic, it’s possible they could receive unwanted attention. In some cases, a false trend has been created by a malicious actor, to get a video or individual on the platform’s trending list. YouTube has even taken steps to address this issue by only allowing trending videos to be featured in the trending tab for people in a particular country, in an attempt to slow the spread of misinformation.