Trending is when a topic, hashtag, or keyword gains popularity and visibility on a social media platform. This can help increase engagement and reach for a brand or individual. Trends are determined by algorithms based on data from the platform’s users. Some trends are curated by the social media platform, while others are identified by third party data sources. Generally, a trend will be displayed on the platform’s homepage or within their ‘Trending’ section.

Trends are determined by an algorithm that identifies the most popular topics across Twitter in real time. Trends are based on the number of times a topic or hashtag is mentioned in conversations (tweets) from multiple accounts on Twitter. The algorithm also takes into account the location of the tweeters and their interests. Twitter uses this data to identify emerging topics of discussion in the world and within a specific geographic area.

To become a trend on TikTok, there needs to be a dramatic increase in activity around the topic. This is typically demonstrated by a significant spike in the volume of related Posts on the platform. It is important to note that this spike must be sustained over a period of time in order to make it into the Trending list. Using a hashtag is also helpful for gaining momentum on a trend, but it’s not required in order to appear as a trend.

If a trend catches on and becomes popular, the algorithm will recognize this activity and continue to display it as a trend within the ‘Trending’ section. The trend will then be available to the public, and users can engage with it by searching for it or posting about it. Trends are typically grouped into categories, such as ‘Sports’ or ‘Fashion’. This helps the platform categorize and organize trends in a way that is easy for users to understand.

Journalists and bloggers can use Google Trends to see what topics are capturing people’s attention in the moment, and can also feature this data as part of a news story. Trends can also be used by businesses to plan and create content based on what’s popular with their audience.

The ‘Trending For You’ section of X shows the most popular topics among your friends and followers on the platform, and can be found on the X for iOS app or on x.com. The ‘Trending For You’ trend table is based on an algorithm that uses data from your X profile to identify and highlight the hottest emerging topics of discussion that are relevant to you.

This audio trend combines pop culture with a little bit of humor to remind us that our ancestors are probably not impressed by some of the things we do today. Pair it with text-overlay to share a relatable situation, such as retail therapy when you really should be paying the bills. Or, try it with a more serious tone to describe something you think your ancestors would find embarrassing or disappointing.