Making is the act of creating, causing, or constructing something. It includes the process of design, engineering, and manufacturing. Today, computers and the Internet have reduced many of the barriers to making. They facilitate collaboration, sharing, prototyping, and rapid improvement. The goal of making is to encourage learning through the creative process.

A key to making better decisions is to seek alternative perspectives. This is particularly important if the decision requires the participation of others. Limiting the search for alternatives can lead to failure. A Nutt 1994 study found that 85% of decisions made by managers lacked alternative generation. Therefore, successful managers establish clear goals, set objectives for others to respond to, and conduct a thorough, unrestricted search for solutions. They also involve key people in the process and avoid using power to force their own perspective.