Popular Trends – Why and How They Matter
What does a trending topic typically look like? Trending topics tend to come in the form of hash tags, but sometimes they can be simple regular keywords which have also been frequented in online media. Some sites have special pages or feeds dedicated to trending topics, while other sites just show up near or in search results as common keywords. There are also sites which just display trending data as part of their newsfeeds. It’s also possible for topics to be created on user-created content websites like Digg and Delicious. These also tend to be popular topics and will therefore show up frequently in searches.
The way in which search terms are sorted by search engines is also related to the way that trending topics are sorted. For example, in Google Trends, “food trends” shows up as the number one keyword in September 2021, which is not surprising given the economic conditions and concerns over food prices. So what does this have to do with search term trends? When Google Trends looks at the “genealogy” of search term searches, it is trying to determine how these keywords have changed over time and which keywords are more likely to come up over time due to external factors, such as how many related websites are around, and other aspects of search engine algorithms.
One way that we can take advantage of this to gain an advantage over competitors is by using Google Trends to our advantage. Let’s say you own a website about internet marketing and happen to notice that the search term “internet marketing” is currently trending at the top of the list. You might then take this as a chance to create content around the topic, write about it, and link to it from your site. By creating a lot of content around a particular trend, you may see a lot of traffic from the search term itself, even if your site isn’t particularly focused on internet marketing. But if you’re able to link to articles, blogs, etc.
The next thing to note is that the actual words used in the search results are also important. Search engines look for specific things in search results, such as, “internet marketing” or “make money online.” These keywords will often times show up in trending topics, so if you can figure out how to rank for those terms, you’ll be able to target a lot of low competition, high demand keywords. This will greatly improve your chances of being noticed by customers, and if you are able to find a highly ranked site for those terms, you will have a leg up on the competition.
However, there is one very important factor to consider when optimizing your site to take advantage of the trend to trend searches. What do I mean by that? You need to take a look at your website. If you aren’t optimizing it correctly for trending search terms, you are likely to fail. It’s critical to understand the way that these things work and utilize them properly in order to create successful websites.
If you want to make the most of your website, try using trending topics as a part of your website optimization strategy. Hint: trending topics will show up in the “trending topics” section of the Google search engine. Make sure you analyze the keywords that are associated with your niche, and think about how you can incorporate those keywords into your website content. Your audience will be pleasantly surprised by the attention that you give them once you realize how well trending topics work!