Trending topics are a feature of Twitter, Facebook and other social media platforms that highlight popular subjects on the site. These topics are based on the content that users are sharing and their location, and they can be found in a number of different places, including the Explore tab and a trends section.

Google Trends is an easy way to see what people are looking for in real time, and it can help you develop a strategic approach to your campaigns. It provides search volume and trending data for topics and terms that people in your target market are searching for, such as current events, seasonal holidays or new music.

Understanding trending is key to ad strategy, and it can be used as a means of inspiration for your creative. By referring to trending topics in your ads, you can increase their engagement and get more exposure.

A trending topic is a term, phrase or word that is mentioned on Twitter at a higher rate than other words and phrases. It may be the result of a viral post, an event or a coordinated effort by users.

The popularity of a hashtag can also influence its trending status, as can the volume of tweets that use it. For example, the hashtag #FreddieGrey was mentioned far more often in the days before Freddie Gray was killed than it did after he was. This is because the number of tweets using the hashtag built up over time, and it was not a sudden spike in use that caused the topic to rise in popularity.

To make sure that your brand is able to take advantage of these trends, you should customize your trend preferences. These can be toggled from “tailored to you” to your city and even the United States to ensure that your brand’s topics are being seen by the right people.

In addition to utilizing trending, you should also take advantage of other features on Twitter. This includes the Trends List, which shows a list of trending topics, as well as the search bar, which allows you to look up specific keywords.

This helps you identify and track trends that are relevant to your brand or industry, which can then be incorporated into your marketing. You can also incorporate trending terms into your SEO strategy and paid search campaigns, which can help drive traffic to your website and reduce your costs.

You can even create custom trending lists to share with your followers, which are a great way to get people excited about your brand and show off your expertise in a unique way. This is an effective way to engage with your community and build brand loyalty, so it’s a must-have for any content creator.

While there are many ways to promote your content on social media, the most important thing is to understand what it is that drives people to talk about a certain topic or product. This can be something as simple as a recent news event or as complex as a political debate. Whatever the reason, the most important thing is to make sure that you are keeping up with the latest trends.