How to Stay on Top of Social Media Trends


“Gentleminions” is another trend, which is catching on as teenagers dress up in Minions outfits, often complete with formal attire, in celebration of the new movie, Minions: The Rise of Gru. The videos feature large groups of people lip-syncing to the movie’s iconic “Just Close Your Eyes” moment. If you’re a fan of the comedy, this is a trend to follow.

Staying on top of trending topics is crucial to being current with current events, engaging in meaningful conversation online, and preparing relevant marketing content. Thankfully, there are many platforms that can give you access to the most popular topics as well as customize your search terms. Twitter, for example, keeps track of the trendiest hashtags and labels them as trending topics. Other platforms track the use of keywords or keyword phrases. By participating in these discussions, your brand will be viewed as relevant to consumers and will increase brand awareness.

Once you know which topics are trending on Twitter, you can use that information to create content calendars and forecast future trends. You can also identify predictable events, like hashtag holidays or seasonal events. By monitoring these events, you can determine what type of content will work best for your brand. And don’t forget to monitor Twitter’s hashtag trending list, which can help you tailor your content calendar. It’s important to understand the nature of social media trends, as they tend to become predictable over time.

The word ‘trend’ comes from the Proto-Germanic word ‘trandijan’, which means ‘turn or revolve.’ The noun version of the word dates back to the 1950s, when the word began to be used as a noun. Today, trending is an important part of news outlets’ coverage of what’s hot on social media. While some trends are predictable, others are completely unexpected.

To better understand which keywords and topics are trending in Google, you can access Google Trends. These statistics can help you determine the timing of your marketing campaigns. For example, if you have a seasonal business, it might be time to increase your marketing efforts and allocate more budget to those campaigns. Google Trends also includes tutorials and tips on interpreting data. To learn more, check out the Help Centre at Google Trends. It has tutorials on interpreting data and using the website.

Moreover, YouTube Trending can be a valuable resource for marketers. These trends can help create and optimize content. You can leverage hot topics to reach out to the largest audience possible. It’s easy to extract this information with the help of Google Trends for YouTube and Keyword Tool for YouTube. The latter can help you identify search behavior and create content that will resonate with viewers. You can also subscribe to email notifications of trending topics to receive the latest updates.

To determine which topics and hashtags are trending, you can check out the hashtags and the topics on various social media platforms. They often revolve around popular cultural events and can last for an unlimited period of time. However, they often have a short shelf-life of one to a week. Hence, you’d do well to monitor social media trends closely before you make a decision on your next marketing campaign. But how do you determine which hashtags and topics are trending in your niche? The best way is to follow them!