How to Monitor Current Trends

Trending has become the catchall of the 21st Century. The word Trending has nothing to do with the verb trending and the word trend itself means a trend. The usage of the word trend is related to the noun trend and the verb trend which means direction. The earliest usage of the term Trending dates back to the early 1950s and it was not until the late 21st century that the phrase trending became associated with current popular topics on the media and in the general public. Today, Trending is the favored term when it comes to describing a current event or piece of popular culture.


What exactly is Trending? Trending is a general term to describe what many people call the current state of a nation or group of nations as of today. The United States of America has been associated with a steady trend of growth throughout much of history; however, with the current global economy and the Internet, this growth has become more uneven, thus making terms like Trending difficult to apply to current events.

What are the benefits of Trending? When looking at the Internet as the number one worldwide source for information, no other form of Search Engine ranks higher than Web Search Volume, thus creating an obvious benefit to maintaining consistent search terms on major search engines. No matter how you slice it, consumers have an insatiable appetite for information and constant updates are one way consumers go about getting the information they need. With the rise of the global computer and Internet connection, people from around the world can share personal and business information instantly, creating a viral spread of data that spreads like wildfire. As search volume increases, so does the importance of staying on top of Trends.

Where should you be able to look to see if your business is getting into on-going trends? Trending topics are based on current events that tend to create an emotional reaction. Therefore, it is important to look at the relationship between your industry and specific trends. An example of a relationship would be the growth of coffee and laptops, with each having a profound effect on consumers in terms of purchasing habits. A simple way to see if your company could take part in current trends, would be to analyze how your targeted customers and brands are connecting on trends. By finding interesting connections, you may find that you would want to make adjustments to your marketing strategies to incorporate the trends in order to reach more consumers and grow your businesses profitably.

So how do you know if you are getting into on-going trends? One sure way to identify if you are on the bandwagon is to pay close attention to existing trends. Google’s keyword tool provides real time data on what words are being searched for based on the overall theme of a website or online marketing campaign. By plugging in particular keywords related to your company’s products or services, you will be able to quickly identify if you are part of the trend. Additionally, if you notice a vast amount of searches for a particular word or phrase, this may be a sign that you need to update your website and begin incorporating the trend.

To stay on top of current trends, YouTube boasts one of the largest video databases available on the internet. Millions of people visit YouTube each day, so you know that they are constantly looking for new content. Google also owns YouTube, so it only makes sense that they would want to ensure their site is frequently updated with trending topics. By monitoring the keywords that are being used in search queries and analyzing any trends that have developed, you can identify where you may be able to make adjustments to your marketing strategy. Whether you are interested in staying abreast of current industry trends, or are simply looking to grow your businesses bottom line, researching currently trending topics is an important part of being successful online.