A trending topic on social media is a popular hashtag, subject or keyword that’s receiving a lot of engagement and being noticed by users. Social platforms use algorithms to determine what’s trending based on the topics and content that people are interacting with most at any given moment. Trends are a great way for brands to stay relevant and engage with their audience, and can help boost the visibility of posts and videos.

It’s important to remember that trends are influenced by many factors, and there are some things that you can do to increase the chances of your content becoming a trend. For example, creating content that has a specific call-to-action can help you generate more engagement. Additionally, it’s helpful to create a unique hashtag for your campaign. This will allow you to track the success of your efforts and see what’s working (and what isn’t).

To make sure your video has a high enough chance of getting a trend, it’s essential that you get as many views as possible within the first 72 hours of its release. This is because the algorithm used by YouTube favors the videos that receive a lot of views early on. To do this, consider creating a playlist of related videos — for example, if you’re making a video about verb tenses, you might want to create a playlist with all your other videos that pertain to the same topic, and then upload it.

Another thing you can do to improve your chances of becoming a trend is to follow the hashtags that other influencers are using. This will give you a sense of what kinds of videos are resonating with the audience, and also provide you with some inspiration for your own videos. Similarly, staying up-to-date on current events and news stories can be an excellent way to generate engagement.

Keep in mind that there’s a fine line between taking advantage of a trending topic and spamming your followers with irrelevant content. If your content doesn’t add value to the conversation, it can actually do more harm than good. If you’re unsure about how to approach a trending topic, it’s always a good idea to ask an expert for advice.

Trending can be a great way to get your content in front of a wider audience, but it’s important to recognize that trends change quickly. Therefore, it’s essential to adapt a trending topic to fit your voice and expertise, so that your content still reflects your brand’s values and stays relevant to your audience.

It’s also worth noting that Twitter lets you personalize the trends you see — you can choose to see trends based on your location or interests. However, even with these features, there are some trends that remain consistent. For example, recurring themes like #motivationmonday and #transformationtuesday tend to trend every week, so they can be easy to predict and incorporate into your content schedule.