Trending is a list of topics that are popular on social media at a given moment. These topics are determined by a number of factors, including volume of related searches on Google and engagement on Twitter. Trending is one of the most powerful tools for social media marketers to leverage when promoting their content. However, it is important to understand the rules of the road before trying to make your brand the next trending topic.

In general, a trending topic is one that has a high interest in the public. This can be due to a current event, news story, celebrity or pop culture phenomenon. Trending topics can also be a result of viral content or even controversy. There are a few ways to get your content in the trending lists:

Facebook and Twitter both have a ‘Trending’ section on their homepages or inside of search. Twitter users can change their location on the site to see trends for their city and others. Google has a similar feature, with the option to select the country and category for search results.

If you’re looking for more specific trends, platforms like Reddit can be helpful. When you search for a term on Reddit, it will display a list of subtopics or’reddits’ with content that matches the keyword. These’reddits’ can be a great source of ideas for new content.

It’s not always easy to get your content in the trending sections, as there are a lot of factors that go into what is deemed “trending.” In order for a topic to be considered for the list, it must generate a large amount of traffic and engagement. The topic must be relevant to a broad group of people and it needs to be new. This includes a fresh hashtag for an event or campaign. Trends are also impacted by misspellings and incorrect spellings, as was the case with #FreddieGray during the shootings in San Bernardino.

While it’s important to participate in trending discussions, companies should be careful to avoid posting inappropriate content or using hashtags that are too much of a plug for their brand. This is not only annoying to the audience but could potentially cause your business to be banned from the platform in extreme cases.

Whether your brand is participating in a trending discussion or creating its own, it’s important to keep your goals in mind. Trending topics can increase brand awareness and provide your audience with valuable information. However, it’s important to remember that trending topics can be very sensitive and should be approached with care.

Creating a video that aligns with a current trend can be a great way to promote your content and attract a larger audience. For example, a restaurant or juice shop can create a TikTok featuring a sped up version of Kali Uchis’ song “After the Storm” to show off their smooth transitions and bowling skills. This can be a great way to highlight your product or service while also connecting with the current trends in your market.