How To Get The Most From Your Trending Topics
One of the fastest ways to get your website seen in the search engines is by using the term trending. A word, term, or even topic which is mentioned more frequently than others is deemed to be a trending topic or simply a “hot topic”. Topics which remain on the trending topics list for a long period of time and receive a lot of attention tend to remain there for a while. The reason for this is fairly simple; the more attention you gain, the more likely it is that someone searching for information about that specific topic will find your website. Trending topics also become extremely popular due either to a single event which prompts individuals to discuss that topic or to be more directly associated with it, or through a coordinated campaign by Internet users.
Twitter uses the hash tag # trending to track the most recent changes in the trending topics around the clock. Popularized hash tags are often chosen by the user in question, by the creator of the topic, or by an observer. Popular hash tags are used throughout all social media outlets including Facebook, MySpace, and LinkedIn. Hashtags are not just a tool for tracking trending topics, they can also be used to organize conversations, provide incentives, and generally make discussion easier to follow.
The use of hashtags on Twitter has been utilized extensively as a method for organizing conversations and for encouraging users to participate. On Twitter, users can add keywords to use as hashtags in order to search for conversations taking place on that topic. For example, if someone was searching for the most recent viral video game news, they could type in # gamergate and see all of the results which reference that specific hash tag. These results would include any mentions of other related trends, posts which refer to the trend, and posts which are directly related but have a longer lifespan. These long-tail searches are excellent for finding a large amount of useful information quickly.
There is also the use of third party applications and software to track trending topics and their associated tweets. In some cases, these third party tools will be more effective than the hash tag itself. There are several applications which provide trending topics and data very easily, such as HootSuite. Most trending topics are logged into a database which allows you to track them and keep track of the conversations which take place around the topic. You can also get data in real time, meaning that you can instantly identify tweets which reference the trending topics, allowing you to better gauge their effectiveness.
Twitter has a built-in viral marketing system in place for promoting your small business on the micro-blogging site. The ” mentions ” tab displays a list of all of the different Twitter users who have mentioned your business on their Twitter pages. You can view this list by clicking on “notations” at the top of the main page. When you click on a topic which has a lot of mentions, you will see a graphic which describes who has mentioned it, how many times, and a short description of the post. This is a very powerful tool for identifying great trending topics which will help your business gain traction with new followers.
Although it may seem like Twitter is solely a place for business people to shout about their latest developments, it is much more. By following other Twitter users and reading their comments, you will begin to see patterns and relationships which can help you pinpoint the best trending topics and hot buttons. By connecting with others on a more personal level, you can learn a lot more about how they think and what interests them. So if you are stuck for trending topics to tweet about, make sure to take advantage of trending database sites and social media tools to find those topics and get your Twitter account rolling.