How to Find What’s Trending on Social Media
Trending is the process of determining which topics are of interest to consumers. Often based on the volume of tweets or search queries, trending subjects can be a great way for marketers to stay ahead of the curve. But getting into the list of trends is not as easy as it sounds.
Several websites have dedicated pages to displaying what’s trending. These include Twitter, Google, YouTube, and Facebook. There are also specific tools that can be used to help determine what’s trending on various platforms.
In the world of social media, a trending topic is a keyword or phrase that is discussed widely. Usually, these topics are hashtags. Hashtags allow people to keep track of breaking news and share posts related to a certain subject.
Twitter compiles a site-wide list of trending topics every day. The algorithm uses factors such as the number of tweets with a particular tag, as well as the number of retweets. However, the algorithms are not always accurate. If a hashtag is used a lot but doesn’t have much retweets, it may not make the cut.
A good example of a trending topic would be the viral popularity of a video game series. For instance, Call of Duty has been one of the most popular games for a while now, so it makes sense that the name of the game would be a trending term.
On the other hand, some sites are not as fortunate. Some of these sites do not display the most popular or trending topics. It’s worth looking outside the platform you’re using. That’s why it’s helpful to use an app such as Trendsmap. This app lets you check the most popular hashtags and topics in real time, and it helps PR and marketing teams navigate the social media sphere.
Using a tool such as this can be a great way to find new business opportunities. Just be sure to avoid any unintended consequences. Don’t overdo the branding and be sure that your post is relevant to the trending topic.
Another tool to help you find the most popular topics on Twitter is the Twitter search function. By adjusting your location and selecting what you’re most interested in, you can quickly find the most trending topics. Once you have your list of trending topics, you can take advantage of their popularity by using them to create content for your blog or website.
Lastly, a search on Google can be helpful for businesses, too. Whether you’re just getting started or you’re looking to expand your catalog, this online service can show you the most popular searches for your keywords. You can also see how your brand compares to others in your niche.
Finally, you might consider a vidIQ research tool. Available for Firefox, Chrome, and Edge, vidIQ offers a variety of metrics that can be used to measure and track keywords, as well as alert you when a particular trending topic has reached a critical mass of views.