Trending topics are the stories that people are talking about on social media at any given time. They’re also a great way to get your content noticed on the internet and build your brand’s online presence.
Trends can be a great way to tap into an emerging audience base, but you have to make sure that the topic is relevant to your business. Otherwise, you’re simply creating content for people that aren’t likely to be interested in your product or service.
Finding trending topics isn’t easy — it takes a bit of time and research. But if you’re willing to put in the effort, you can find some great tools and sources for trending topics that will help you stay ahead of the curve and develop content that your audience is going to love.
Using a tool like BuzzSumo can be a great way to find trending topics that will help you come up with ideas for your own blog posts. This tool allows you to search for specific keywords, websites and domains to discover what’s being shared on various social media channels. It then provides a list of the most popular articles based on social shares, organic search traffic and referring domains.
Another great tool to use is Google’s search trends. This is a free resource that will show you what people are searching for online in real-time. You can set your filters to specific time periods, such as the past day or seven days, and see which topics are trending.
Twitter is a fantastic source for finding trending topics because it’s a user-based platform that focuses on the latest tweets. Its trending feature is often updated within minutes of it being released, which means you can find the newest news quickly and easily.
BuzzFeed’s Trending page is another great place to find hot topics that are likely to go viral. This platform curates content that’s already starting to gain traction and uses it to drive interest in new content. The Trending page will usually have a high amount of engagement and may be too popular to ignore, even if it hasn’t been generating much keyword search volume yet.
YouTube has 2 billion visitors a month and it’s worth checking out its trending section to see what’s currently being watched. It also offers some insight into the top videos and creators in music, gaming, news, movies and fashion. This can be a good way to find topics to write about for your blog or create videos that you can share on YouTube.
Wikipedia is a hugely popular site and can be a great resource for finding trending topics. Often, people will look for background information about an upcoming trend before they’re willing to pay for it.
You can check out the “exploring topics” newsletter on the website to receive a selection of trending topics each week. You can also subscribe to a paid version of the website to receive more than 6 trends each week.