How to Find Trending Content for Your Brand
Trending is a term that describes something that has become very popular in a short time. It can be a fashion, a cultural custom or even an event. The word ‘trend’ comes from the Proto-Germanic word trandijan which means ‘turn or revolve’.
Twitter has a feature that allows users to view the trending topics of the moment on the platform. This feature is very useful for both Twitter users and brands that use the service. It allows them to see what is being discussed and how people are reacting to it.
Generally, a trend is a word or phrase that has been mentioned in social media at a greater rate than other words or phrases. It can be spontaneous, or it can be created by a group of people who are interested in the topic and want to discuss it.
This can be anything from a celebrity scandal to a sporting event or news story. Some trends can be purely fun or funny, while others are serious and may be about politics or business.
When a topic is considered a trend, it will show up at the top of search results and in other content on the site. Most platforms use algorithms to determine which topics are most popular, taking into account user location, previous searches or likes and who the users follow.
TikTok, for example, has a Trends page that displays all of the latest trending sounds and videos on the platform. It’s a great way to find new trends that are relevant to your brand, or even come up with ideas for future video content that will fit with your audience.
Another good way to discover trending content is to look for trending keywords through Google. These keywords are generally used by people who are interested in the latest trends and news.
The most common keywords are usually trending hashtags, but some also have specific pages or links dedicated to the topics. The terms can also appear in a search engine’s search bar or near the top of the list when someone uses a keyword or hashtag related to the topic.
You can also look for trending subjects and hashtags on Google’s Year in Search archives, which show the most-searched terms for each year in a variety of categories, such as cars, music and movies. You can also see the most searched terms for a certain country or choose Global to view all of the year’s most popular topics worldwide.
Some of these trends are a little bit out there, but they have the potential to be incredibly viral and help you boost your brand’s reach. You can try incorporating these trending terms into your content by including hashtags, using a trending topic in your title or creating an image that has a trending topic in the background.
This can be a very effective tool for getting your content out to your target audience, but it’s important that you understand how to use it properly. For example, it’s not a good idea to post unrelated content or use a trending topic in a misleading way. It’s also important to remember that Twitter has a policy against trend abuse, so it’s best not to break the rules.