Trending is a term that describes a specific type of topic or hashtag that’s generating a lot of interest on social media platforms like Twitter, Instagram, and TikTok. This is a result of algorithms used by the platforms to identify topics and keywords that are gaining popularity, with a high number of likes, comments, shares, or searches.
Searching for a specific trend is a great way to see what’s going on in your niche, and it’s also a good idea to look at the trending trends for your competitors. This will help you to determine whether or not it’s worth creating a content marketing strategy around this topic.
Google Trends helps you to discover what’s trending by displaying an overview of the most popular search terms in a variety of categories, including car models, dog breeds, and GIFs. The graphs are easy to read and can give you a sense of how popular a topic is, based on the volume of searches for that term.
A trending term typically has a lot of volume, but that doesn’t necessarily mean it will continue to trend over time. For example, if a topic has been trending for one day, it might not continue to trend for 30 days or more, whereas a term that’s been trending for months might have plateaued by then.
You can get a better idea of what’s currently trending on YouTube by checking out the Trending tab, which displays a list of videos that are trending on the platform. The list is updated every 15 minutes, and the position of the videos in the list can change.
In order to be featured on the Trending page, a video must meet certain criteria, such as having a large number of views and engagements. It should also be in line with the current trending topics and be relevant to a particular audience.
Getting your videos in the Trending tab isn’t guaranteed, but it can give you some extra exposure on YouTube. You should make sure that you’re releasing new, engaging, and watch-worthy content frequently to improve your chances of appearing in the Trending tab.
YouTube is a video-based platform, so the algorithm favors new and engaging content over older, less popular videos. That’s why it’s important to release videos that align with the current trending topics, even if your previous videos have been more successful.
A word of caution, however: If your video isn’t relevant to the current trending topics or doesn’t have a strong appeal to the audience, it won’t be able to rank well on the Trending tab. You can also boost your ranking by releasing multiple, high-quality videos at the same time, or by getting more views from other sources outside of YouTube.
Similarly, a trending term on Twitter might not rise in volume over time, but it could still be popular if it’s related to news or pop culture. It might also be trending because of virality, which can spread quickly across a range of social media platforms and generate a lot of engagement.