A trending topic is one that’s popular on social media at a given moment. Social platforms like Twitter and Facebook often highlight trends to encourage discussion and engagement among their users. They do this by watching what people are liking, sharing, and commenting on, then displaying those topics to the user. Trends can include news stories, current events, or even viral videos. They can also be recurring topics such as #motivationmonday or #transformationtuesday.

To increase the chances of your content being featured as a trending topic, you need to ensure that it’s relevant and engaging to your audience. In some cases, you may want to create content specifically with the intention of becoming a trending topic. This can be a great way to reach new audiences and drive traffic to your business. But it’s important to do so carefully. Posting irrelevant content can draw ire from social media users and damage your brand’s credibility. It can also result in your account being suspended by Twitter if you’re found to be abusing the trending feature.

Creating a campaign specifically to become a trending topic requires careful planning. It’s a good idea to start by choosing a unique hashtag that’s not already being used. Then, make sure your hashtag is easy to remember and includes a call-to-action. You should also consider when to attempt to get your campaign to trend, as this can affect the results. For example, you probably won’t want to try to get your campaign trending during the president’s State of the Union address.

It’s also a good idea to research the latest trends. This will help you determine what the most relevant topics are for your audience. You can use tools such as Buzzsumo to identify the top trending content in your industry. Its database is split into feeds such as News, Marketing, Tech, Science, and Business. It can also be filtered by specific domains, keywords, and countries.

Google Trends is another tool that’s helpful for identifying trending topics. It provides an at-a-glance look at search volumes based on the time and location you select. It also shows related topics and searches to give you ideas for future content.

YouTube’s trending page is based on an algorithm that takes into account things such as the rate of growth in views, how many users are watching a video at a particular time, and where those viewers are located.

To maximize your chances of your video getting trending on YouTube, make sure it’s relevant and compelling for your target audience. You can also use the site’s suggested keywords and tags to help your video rank higher in search results. Using a trending hashtag in your title and description can also help your video rise to the top of the trending page. Lastly, you should also share your video on social media to get it more visibility.