Trending is the term used to describe what’s popular in the world at a given moment. This can be anything from fashion to news stories, sports, or even a political trend that reflects a nation’s mood at the time.
Twitter uses trending topics to display popular content in real time. These topics can be displayed at a sitewide level or individualized to each account, depending on its interests, industry, and brand.
Creating trending content is an important part of marketing campaigns across social media. By using trending terms in your ad creative, you’ll increase engagement with your audience and help drive new leads to your business.
To be considered a trending topic, a hashtag or term must generate significant volume over time, while also being consistent and sustained in its use. This is a tricky balance to achieve, but if you are able to create trending content, it can make a big difference in your overall campaign success.
If you’re interested in becoming a trending topic, you can create a hashtag that’s relevant to your business or product and ask users to use it. Be sure to give people clear directions so they can follow it and get involved, like “Share a video about your product using this hashtag” or “Tweet about your latest innovation.”
A good way to determine whether a hashtag is a trending one is to check with Google Trends and YouTube’s trending page. The search engine’s algorithms will pick out keywords that are trending, and then show you how many searches they receive. You can compare the results to other trends and see which are currently gaining the most attention.
In addition to popularity, trends can also be based on other factors such as relevance, virality, or controversy. For example, a recent tragedy may be generating a lot of attention and can quickly become a trending topic. This can be an ideal opportunity to share a message of support and empathy with your audience. However, it is vital to stay sensitive to the situation and not overtly promote your brand or product in a way that could be seen as insensitive.
Getting Trending On Twitter
When you use trending topics in your social media strategy, it can give your brand a boost in visibility and community. As a result, you’ll see a spike in the number of people following your tweets, and you can also create a new community around your brand by participating in the discussion.
Being a Trending Topic on Twitter is a great way to make your brand stand out from the crowd, but it’s not always easy. You’ll need to be persistent and have a strong creative engine behind you.
If you are attempting to get your hashtag to trend, it is best to choose a specific, unique keyword or term that relates to your brand and product and target the specific location you want to be viewed in. This can make a big difference in your campaign and the amount of traffic that comes to your account, so it’s worth the effort.