A trend is a topic that is popular on social media at any given time. Trends are based on the number of people talking about a particular topic, usually in the form of hashtags, and can be anything from a specific meme to an ongoing political issue. Trends appear on platforms like Twitter and Facebook, and can also be seen on search engines, such as Google.

Identifying trends early can help brands gain a competitive advantage by being the first to capitalize on new audiences. However, the process of starting a trend is complicated and requires a deep understanding of what your audience wants to see. As a result, brands that wish to start their own trends often partner with creators with large audiences to spread awareness and drive engagement. Trends can also be a great way to promote products and services, but they should always be approached with caution—especially in light of tragedies or current events.

When you see a trending topic, it means that many people are talking about that topic on TikTok. The topics are identified by an algorithm that takes into account the number of users talking about a topic, and where they are located. Trends are listed on the home timeline and in the explore tab when signed into X for iOS, X for Android, or x.com on a desktop computer. Trends are also available in notifications and can be found on the profile page when you’re signed into X for iOS or X for Android.

TikTok trends are characterized by viral challenges, outfit inspiration, and the latest memes. Fashion and beauty brands can get in on the action by posting OOTDs (outfit of the day) and #fitspo videos, which show off clothing and accessories. Fitspo is a subtrend of the style genre, and it’s a perfect opportunity for plus-size brands to showcase their collections in a relatable way. TikTok users are also embracing the ASMR (autonomous sensory meridian response) trend by sharing videos that stimulate the senses and provide relief from stress and anxiety.

Another key TikTok trend involves a series of challenges that encourage viewers to attempt difficult tasks or complete tasks that are challenging, such as eating a cake without using hands, doing a handstand or walking on your hands, and more. This challenge trend can help brands reach new audiences by encouraging them to subscribe and interact with content.

As with other types of content, TikTok trends can be started by any user and can be fueled by the participation of others. For example, the Grimace shake trend was started by a popular TikTok creator and was promoted by McDonald’s to boost the popularity of its purple milkshake.

Whether you’re an influencer or a brand, participating in trends can increase your reach and engagement on TikTok. However, it’s important to remember that trends can be sensitive topics and should be approached with care. A post that mentions a tragedy can be offensive to those who were directly affected, and posts that are inappropriate or insensitive can turn off a larger audience.