A trending topic is a subject that experiences a surge in popularity on one or more social media platforms for a limited duration. Ecommerce businesses can use trending topics to find out what’s holding consumer interest and capitalize on it. Trends can evolve around popular cultural occurrences, celebrity announcements, TV premiers, social concerns, breaking news and viral content.

Creating trending content is an effective way to generate organic traffic and drive leads. It also allows you to stand out amongst competitors and establish yourself as an authority in your industry. However, it’s important to remember that not every trending topic is worth pursuing and some may be inappropriate for your business.

Before you start making the rounds on Twitter, Facebook and Instagram to see what’s trending, make sure you understand how trends are determined. Most social media platforms tailor the topics they show to each user based on location, past likes or searches and who they follow. This ensures that the most relevant and interesting information is showing up on a user’s feed.

Twitter’s trending section displays the most popular topics on its platform and is displayed in the left sidebar on the home page or in the Explore tab for those who have a personal account. It takes into consideration the popularity of a topic, how recently it was shared or talked about, and the number of people discussing it. Trends can also be based on specific hashtags, keywords or phrases.

Facebook has a similar section called “trending” which lists topics that have been searched for the most on its site. Facebook also takes into consideration your location, who you follow and your interests when determining what shows up on your timeline or in the trending section.

Another resource for finding out what’s trending is the search engine Ahrefs. This tool gives you insight into the topics that are getting the most search queries and displays them in a graph format so that you can easily compare them. It also helps you decide which keywords to target in your content marketing strategy so that it is optimized for search engines.

The trending section on Quora is curated by professionals and focuses on various topics including technology, science, and politics. This makes it a useful source of information for anyone looking to stay updated on the latest trends in their industry. It’s also a great tool to use when researching for inspiration for new content because it has a list of articles and videos that are currently trending and offers a visual representation of the topics that are most popular.