Trending topics are those topics that have been discussed multiple times and are becoming increasingly popular. These topics are typically current events, or hot topics that are gaining a lot of attention on social media. As a marketer, it’s important to be aware of these topics to stay on top of what’s trending and engage in meaningful conversation online. In addition, trending topics provide a great way to prepare relevant marketing content for your audience. To get a feel for what’s trending, use platforms that allow you to customize your search to the exact topics that interest you. For instance, Twitter tracks hashtag use and labels subjects as trending. It also tracks keywords and keyword phrases that are commonly used in articles and comments.

Facebook also allows users to customize trending topics for their profile. Hovering over a trending topic will reveal a small X. Clicking this X will hide the topic from your news feed, and you can unhide it later. Similarly, Twitter uses local, worldwide, and user followers to determine which topics trend the most. You can even change your location to change the trending topic on your profile page.

When you’re creating an online store, trends are key to increasing traffic. Online selling sites often have special pages dedicated to the best-selling products. Amazon has a ‘Movers and Shakers’ page that highlights top-selling products every hour. Other online platforms, such as Etsy, provide a list of the most popular keywords and products.

Another trend that is still popular is the “Gentleminions” trend, which is mostly centered around the movie Minions: The Rise of Gru. This trend includes videos of groups of people wearing formal clothing to a movie premiere. This trend is also very popular in teens and younger adults. A couple of people kissing in a public place may become a trend.

If you’re not sure what’s trending and what’s not, try searching for the terms related to the product you’re selling. Then target the relevant keywords and promote it with social media. You can partner with micro-celebrities and influencers to boost your sales. DJ systems and computer components become popular every few years and can generate amazing profits.

YouTube is another great tool for finding out what’s trending. It allows you to search by region or globally to see which videos are becoming popular and which aren’t. YouTube also has a trending page that will show you the most popular videos on the platform. YouTube also breaks trending content into four categories.