Trending is a feature on Twitter and other social media platforms that shows you the topics that are popular right now. They can be based on current events, news stories or pop culture. Trending also allows you to view trends that are specific to your location.

Trends are determined by analyzing a percentage of keyword searches across the globe, including Google mobile and desktop. You can see these in a sidebar on Twitter or in the Search section of Facebook. Trends can be influenced by many factors, including but not limited to – location, age, gender, interest, time of day and the number of people searching for a particular topic.

It can be difficult to make your content trend, especially if you’re competing against large brands with high reach. However, there are several tactics that can increase your chances of gaining momentum on the trending page.

1. Relevance

The more relevant your post is to a topic, the higher chance it will trend. This means that the topic should be something your audience cares about and is interested in. It can also help if your content is timely, especially when it’s related to current events or news stories.

2. Virality

Viral content tends to generate a lot of engagement and often has the potential to trend, as long as it is adapted and shared well by others. This is because it can quickly spread through networks and become widely popular.

3. Use Hashtags

If you’re going for a trend, using a unique hashtag helps. This tells Twitter that every tweet containing that tag counts towards your trending status. This tactic can be used to influence the trending algorithms and snowball your way to becoming a trend.

4. Target the Right Audience

The key to successfully getting your video on trending is generating a high volume of views in a short period of time. The more viewers your video gets within the first 72 hours of publishing, the better chance it has of making the trending list. This is why it’s important to create a video that is highly relatable and appeals to your audience.

For example, if you’re posting about a makeup tutorial, targeting females ages 25-40 would be best. This audience is most likely to engage with your content and share it with their friends.

Insensitive or offensive content can quickly cause a brand to lose its spot on the trending list. This is especially true in the immediate aftermath of tragedies such as natural disasters, political events or school shootings. Ensure that any posts you create are appropriate and show respect for the victims. While it may be tempting to leverage a tragedy to highlight your product or services, it is important that you do so with caution.